wsj.com

PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers (www.wsj.com)

Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app....

PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers (www.wsj.com)

Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app....

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