This isn't "unfortunate" for Target and Target is not the victim here.
> “Unfortunately for Target, it has been dragged into the culture wars and is in a position where it can’t win whatever it does,” he said.
It's not Target this is unfortunate for. It's the LGBTQA+ community. Target wasn't "dragged into the culture wars," they want to sell to both sides. Imagine Ford claiming they were "dragged into the culture wars" during WWII. Same energy.