LauraTheLee,

Here's a pretty good (IMO) b2b tip to help your sales team utilize your SEO learnings.

With a business, one way you can apply learnings is by researching trends in queries (seasonality, news-related events, etc), learning how those are impacting actual businesses that would be potential customers, and sharing that among the teams.

That's just one way SEO can help directly support b2b sales.

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