LauraTheLee, Here's a pretty good (IMO) b2b tip to help your sales team utilize your SEO learnings.
With a #b2b business, one way you can apply #SEO learnings is by researching trends in #search queries (seasonality, news-related events, etc), learning how those are impacting actual businesses that would be potential customers, and sharing that among the #sales teams.
That's just one way SEO can help directly support b2b sales.
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