Global social networks with algorithmic feeds make #disinfo 10x worse.
A lot of people underestimate how bad it is, for the same reason people underestimated COVID: humans have no intuition for exponents, mechanical metaphors like weight and velocity really don't work for epidemiology.
In a race of exponents, a 0.1% advantage takes only 700 iterations to grow into a 2x advantage. On a platform with a billion users, a 0.1% difference can make one narrative overtake another in hours. 6/