Just wanted to point out that the Pinterest examples are conflating two distinct issues: low-quality results polluting our searches (in that they are visibly AI-generated) and images that are not “true” but very convincing,
The first one (search results quality) should theoretically be Google’s main job, except that they’ve never been great at it with images. Better quality results should get closer to the top as the algorithm and some manual editing do their job; crappy images (including bad AI ones) should move towards the bottom.
The latter issue (“reality” of the result) is the one I find more concerning. As AI-generated results get better and harder to tell from reality, how would we know that the search results for anything isn’t a convincing spoof just coughed up by an AI? But I’m not sure this is a search-engine or even an Internet-specific issue. The internet is clearly more efficient in spreading information quickly, but any video seen on TV or image quoted in a scientific article has to be viewed much more skeptically now.