Matter’s biggest problem is that it launched behind everything else. You’re already starting to see a lot of support for it just because it allows companies to support Apple Home without implementing the whole HomeKit stack & pay the licensing fees to Apple. SwitchBot, Hue and IKEA already have Matter support in their hubs in beta.
But it won’t be relevant to non-Apple users until Thread radios start being more pervasive and the spec reaches v2 and supports more stuff. Then most devices will be Matter, because a company can support all 3 major vendor apps with one standard. Right now it’s:
Amazon/Google - most low end devices or devices made by those companies
Apple Home - devices specifically for homekit
Amazon/Google/Apple Home - devices for all 3
Amazon/Google/Matter - devices for all 3 that use Matter to support Apple Home
Some will still go those routes, but eventually it will just make sense to support Matter and do away with all of those separate devices and support paths.
I think the analogy is faulty because none of what exists is any sort of standard. It’s just a bunch of proprietary vendor implementations. Matter is the first front end Smart Home standard.