#Apple#AppleNews#Media#Journalism#News: "At the moment, Apple News is as good a partner in Big Tech as many media companies are going to find. Almost every publisher Semafor spoke to said that Apple paid well and directed eyeballs to their longer, more ambitious work. While some of the articles surfaced by the app are algorithmic and based on user behavior, the company also employs a team of journalists — led by editor-in-chief Lauren Kern, a well-regarded former New York Magazine editor — who seem to prioritize putting quality journalism front-and-center on the app. As a reader, it’s a nice product, and in many cases a better reading experience than publishers’ own homepages and apps.
But the partnership also raises some of the questions publishers avoided during the peak social media era. It incentivizes users to subscribe to Apple News+ rather than to publications directly, likely cannibalizing some potential revenue. It’s driving editorial decisions, meaning publishers are once again changing their content strategy to placate a platform. And of course the company could wake up one day and decide, like Facebook, that it no longer really wants to be in the news business, leaving news publishers stranded."
