I want to write about the whole #Facebook / #Meta / #Threads whatever-they-call-it but can't right now. Have the short version:
Meta already have the giant monolith sites - two of them - and the Federation is not big enough for them to bother taking over.
And most importantly, that's not where the money is. Any additional money from #Fediverse conquest is scratch marks to them. Not worth the accounting. It doesn't make sense.
The money, however, does exist - but in hosting, on the server side, not front-end shit.
Just like with the Exchange money, for Microsoft.
Microsoft keeps the servers going; the domain owners do the user administration and moderation.
