“In his first year as CEO, Wilson initiated a “player-first” corporate strategy, and offered more free-to-play games and in-app purchase options.[7] In a move towards a transformation from physical software to digital, he also greatly increased EA’s digital offerings, and launched EA Access, a subscription-based digital service for Xbox One players that allows unlimited play across a selection of EA titles.[7][8] Electronic Arts had a large revenue increase and its stock price doubled in 2014.[7][9]” -wiki