The media has to be short because its for an audience that’s stealing time in the middle of a commute or during a break at school or the offic
Except most people you speak to will tell you they spend hours in bed scrolling. Short form took off because it drives higher engagement.
And its as prone to getting enshittified as every other venue, thanks to the endless need for higher profits.
Except its never not been shitty. I wa son it back when it was musical.ly it has much of the same problems.
Albino Blacksheep and YTMND meme-tier content
Which are far more creative than doing whatever the current trend is, or a thirst trap or click bait.
People say this shit about every medium. And there’s definitely awful pieces of individual content.
But with tiktok you can feel it. I hate short form but still end up scrolling mindlessly through YT shorts or IG reels. And it really does measurably affect your attention span. And it’s so noticeable that the user base openly acknowledges the brain rot.