thejapantimes, 
From Pikachu to Hello Kitty, kawaii is one of Japan's greatest cultural exports. But cuteness is more than a fad: It's part of what makes us human. https://www.japantimes.co.jp/commentary/2024/03/26/japan/cute-kawaii-culture-global-reach/ #commentary #japan #kawaii #hellokitty #manga #fashion #japanesefashion