BPM think that the bill misses the target, and is likely to benefit larger news media companies - if any - more than small ones. Instead, they proposes using an industry-wide levy - say on all digital ad revenues - to fund something like the Public Journalism Fund.
"If we introduced a levy on the digital advertising market, which is roughly worth $1.8 billion a year, you'd be generating as much money as the Public Interest Journalism Fund. I think that would be a far more elegant, transparent and fundamentally simpler model to implement than one that relies on negotiations between news media and the platforms, and then goes to a very convoluted arbitration process if they can't agree."
"The idea is that somehow the platforms have... stolen the news - and that's what they need to compensate the news media for.
...the platforms have benefited from controlling and mass-harvesting individual data. That's what's enabled them to capture such a large share of the overall advertising market... platforms ought to be compensating society as a whole for that and for the harms that are inflicted by the operation of their business model."
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