First, good on the Verge for actually pushing that line of questioning; it's important. I'm no particular fan of Verge reporting but this is legit and should be commended.
Second, spez KEEPS. FUCKING. SAYING. "OUR DATA." And it just makes me want to smack him (via protest). It is OUR -- you and me and content creators' -- data. Not theirs. They pay for infrastructure and indexing and are allowed to eke out a margin of profit by feeding us ads. Totally fine, for me at least. This harvesting of user IP has always been an unspoken truth and accepted thing, but now the exploitation of it and punishment of the owners is way beyond permissible.
Last, I'm seeing rumors they're watermarking content now on test subs? Anyone confirm?