For anyone who doesn't read the article but gets upset at the title because climate friendly meat actually exist. It's about a new label for meat that says "Environmental Friendly". Similar to the certificate for "Organic" or "GMO-FREE".
And the certificate is bullshit. Even in it's strictest form you only need a 10% reduction in CO2 production to the industry standard to qualify. Which is nothing.
But it gets worse, the rating is done by third party companies who have leeway in setting the industry standard. One company even has the industry standard set higher than the actual industry average.
So overall the certificate is bullshit that makes people feel better but doesn't actually do anything.
vrojak