I seriously stop and chuckle at the box art every time. I'm not really a "nugget" person whether they're chicken, chick'n, or otherwise, but I adore that box art.
I'm not a vegetarian (yet, I'm working on some food aversion stuff), but my girlfriend is. I've actually had the chance to try the Beyond nuggets, and I agree that they're not that great. The texture just wasn't right when I had them.