Agreed. There usually needs to be a big demand for a shift. Kind of like with Android development. Things tend to slow down once they run out of good ideas.
For Microsoft I think the next big move could be for a whole solar system calendar, e.g. symmetry 454, then synchronise that with a local family/group calendars, social events integration etc, throw in something like bing coin, then throwing it all into a big new multi compatible platform available to all of XP, 7, 10 and 11, add some games shit in there to compete with steam deck, then throw in some hardware CPU cooling accessories to prop up the trash software until they spend the next ten years updating like Lenovo bridge, it so that they can let optimizing their software enough to not fuck things up.
As for how the hell they plan on making money from it all, I suspect that the accessories will eventually lead to subscription costs for certain OEM support. This will encourage OEM manufacturers to engage directly with consumers and retailers to invest in the recycling process so that they can jack up prices across the board.
Use this money to add their shit into some NASA computers for extra hype. No big long term plan, just getting their logo and their foot in the door with the next big direction for computing lol