After “Barbie,” Mattel Is Raiding Its Entire Toybox
CarlsIII, Finally, a Masters of the Universe movie!
Steeltooth493, 
Skeletor is here to say some insightful meme crap He-Man! Be back in one hour!
kingmongoose7877,
CarlsIII, (edited ) Wow, that animated movie is just the first 5 episodes of She Ra stitched together which already ran on TV? That’s some evil shit.
kingmongoose7877, Now you’re getting it! 😉
LeZero, Can’t wait for more corporate slop, maybe an “Agent Orange” movie in parternship with Bayer
ours, “Product” movies are all the rage. I could totally see them doing an Aspirin movie.
LeZero, Aspirin vs Paracetamol : Dawn of Big Pharma
ours, In the mid credit scene they setup Heroin as the vilain for the next movie.
kingmongoose7877, I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of “cinema” is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It’s not meta, it’s nostalgia rationalization; it’s not smart, it’s calculated.
Brand immersion my ass.
PigglyWiggly, Here’s hoping for a blood soaked apocalyptic crime epic: The Mattel Marauder
Gikiski, 
Next company up, Mego.
kingmongoose7877, I think your timing’s off. You might have made big money pitching that idea 10-20 years ago. The Micronauts Movie! Action Jackson: 8" of Dynamite!
Gikiski, Fairly satisfied that somebody understands!
kingmongoose7877, 😬 I’m almost ashamed of myself! 🤣 Cheers!
Ertebolle, This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”
Kill it with fire
agentshags, 
That was one long fucking article lol
freamon, Daniel Kaluuya is starring in a Barney movie and I’m not even joking.
DreamyDolphin, 
And apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.
ddugue, Damn, it could work.
reverie, Gritty, raw UNO movie coming soon
_Rho_, 
UNO, but it’s a Yu-Gi-Oh style anime movie.
!deleted201250, deleted_by_author
pancakes, 
gets sent to the shadow realm
wackypants, They should raid my GF’s toybox. It’ll keep them busy for years.
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