Ok maybe its just me being out of touch with the Finnish scene, but I seriously and I mean SERIOUSLY doubt that 40% of the content pirated here is Finnish content. Could, again, be me just not giving a damn about Finnish shows/movies personally, but I don't even know where I'd go looking for those downloads. But just looking at the sheer amount of content that's available in English and other languages vs Finnish content, they are in essence saying that almost all Finnish shows are pirated then, because otherwise you're not getting anywhere close to 40% of that content being pirated. Unless they think that without piracy ALL of those people would be watching it legally, then maybe you'd get somewhere north of 20%. But even with just Finnish content, the fact is that you'd have to subscribe, I think to at least two (MTV Katsomo+ that is 13€ per month so you don't get ads (which yes, means that there is 7€ paid tier WITH ADS....) and Ruutu+ (that is also 13€ per month, 8€ per month WITH ADS....) and that's on top of, say Netflix. I just don't think that without piracy those 40% would actually pay for those services, just don't see it happening. I think they are way off with their numbers and are delusional in thinking that Finnish content would have such a big draw. I doubt it does.