Not seeing ads for GEICO on your car’s dashboard doesn’t mean that Toyota isn’t gathering as much data as they can about you via the platform they built and then selling that information to GEICO.
As well as information about who you are, Toyota can also collect your “driving behavior.” This includes information such as your “acceleration and speed, steering, and braking functionality, and travel direction.” It may also gather your in-vehicle preferences, favorite locations saved on its systems, and images gathered by external cameras or sensors.
Some models of Toyota can also scan your face for face recognition when you enter one of its vehicles.
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