That is a completely different issue. On the one hand, meta does collect data on people who do not have an account. [Edit: Source: consumerreports.org/…/how-facebook-tracks-you-eve…] This is simply illegal, since that collection is neither necessary nor consented to. The EU should finally put a stop to that.
On the other hand we have the voluntary relationship a user enters with facebook by creating an account. This is what the article is about and what I was referring to in my comment – the “binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising”