I will admit I love introducing people to it, but I always preface it as the worst tasting liqueur for most people. I have a wonky palate, and I love bitter and herbal flavors. I have introduced it to some people who enjoy strong herbal flavors that hadn’t heard of it and were pleasantly surprised.
I usually have a bottle of Malort at home, and I especially love it when my stomach is unsettled. I sip it neat or on the rocks.
Fun aside, it’s also a great way to add some complexity and balance to an overly sweet sparkling wine. It has its place in making cocktails, but I get why most people don’t like it.