Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms
The Sports Bra is a pub where women’s sports are celebrated — and the only thing on TV.
Packed and buzzing with activity, the bar has successfully tapped into a meteoric rise of interest in women’s sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats.
Just two years after opening, the bar announced plans this week to go nationwide through a franchise model.
“Things have happened at light speed compared to what my forecast was,” founder and CEO Jenny Nguyen told The Associated Press. “This tiny spot that I built for my friends and I to watch games and give female athletes their flowers means so much more. And not just to me, but to a lot of people.”
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