shoq, For all that it did right, Mastodon made a massive unforced error not realizing that the key to social media propagation was keeping journalists happy. Instead, it alienated 90% of them with grievances and brow beatings about how they were pesky interlopers. BlueSky and Threads merely had to toss them a handful of candy, and promise them others, and it was like flipping a switch that sucked them out of here like runaway ShopVac. But I am convinced that many can be brought back.