How strong were Outlaws of Thunder Junction pre-sales? (cardboardbythenumbers.com)
Spoiler: not strong
How strong were Outlaws of Thunder Junction pre-sales? (cardboardbythenumbers.com)
cross-posted from /c/finance
The Numbers That Killed Draft Boosters (cardboardbythenumbers.com)
Incredibly comprehensive overview of the sales figures and other considerations that went into WOTC replacing draft and set boosters with the new play boosters.