Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Awoo, 1 month ago

Ehhhh you still need to like find ways to make people talk about your game.

For Baldur’s Gate 3 that was a non-issue, but if you had a new franchise and no name recognition you absolutely would need marketing.

Larian will pretty much sell anything on name alone with the amount of good-will they’ve generated. They won’t need marketing ever again, plenty of other studios will.

Alaskaball, 1 month ago

Larian will pretty much sell anything on name alone with the amount of good-will they’ve generated. They won’t need marketing ever again, plenty of other studios will.

Unless they pull a bioware

Awoo, 1 month ago

Possible but not while Larian remains privately owned and its owner is actively hostile to the very concept of shareholders.

In this case we have the one good CEO that actually cares about the art they’re making.

When it sells I agree completely.

FourteenEyes, 1 month ago

Slay the Spire developer Casey Yano reflected on the natural human behavior that is avoiding ads like the plague. “From a very young age, when I saw an advertisement I was like, ‘why isn’t AdBlock blocking this?’” said Yano.

I think this is the prevailing attitude among anyone young with any amount of technical know-how. Ads are incredibly fucking obnoxious.