The firm asked over 4,000 people, from baby boomers to Gen Zers, about the categories they intend to splurge on this year. Groceries ranked highest for millennials and Gen Zers, outpacing restaurants, bars, travel, beauty and personal care, apparel, and fitness.
Yeah I mean, we can’t afford any of those listed, we just have enough to EAT, crazy right? And it’s not even that we spend more on those, it’s just that everything has become so expensive
The typical American household would need to spend $445 more a month to purchase the same goods and services as a year ago