I hate its users, its creators, I hate the short form content trend it started and its algorithm based content delivery systems that every other app copied but worse
I mean… eh? TikTok is hardly the first platform to embrace short-form video. I think the dislike for the app is overblown.
The style is reflective of the medium. No point in making big budget audio/visual multi-hour immersive experiences for a cell phone screen with some headphones. The media has to be short because its for an audience that’s stealing time in the middle of a commute or during a break at school or the office. The continuous-feed style is something we just managed to achieve with high speed mobile internet (TikTok would have been impossible on a dial-up device).
Its a young medium. People are still learning what works and what doesn’t. And its as prone to getting enshittified as every other venue, thanks to the endless need for higher profits.
But as someone who grew up watching Albino Blacksheep and YTMND meme-tier content and owns a DVD of Super Bowl Commercials, I gotta say that we’ve had a lot worse.
I hate the general brainrot it has caused
People say this shit about every medium. And there’s definitely awful pieces of individual content.
But a lot of it just comes down to the hyper-sensationalist marketing. And its common to every conceivable media, from Comic Book style front page of print to the “Bwooooong!” they put in every new movie trailer.
If TikToks suck, its largely because they’re aping the worst aspects of all the other established media forms.