A privately owned enterprise can. Publicly traded ones can’t. A privately owned enterprise also doesn’t need to make more money, if the owner doesn’t want that. A publicly traded company that has to answer to its shareholders has to make more money and to keep growing to appease said shareholders. If you don’t have shareholders you don’t have to do anything like that. That doesn’t mean, of course, that any privately owned company is automatically good – many aren’t – but it does mean that they have the capability to not be evil.