Back when it was a fiver, I could get the appeal and had a subscription myself.
At 11 bucks it comes at the price of a CD per month, every month. I didn’t buy that much music annually, ever. So right now we are entering a territory where streaming is exceeding the price of my regular music consumption patterns. I’ll go back to buying physical media and torrenting whatever old stuff is no longer available and can’t be found on ebay.