It’s not even just cheapo stuff anymore. They’ve really stepped up their game in the last several years, with ICE and a good range of EVs. I know a few people that have Hyundai EVs, and they all love them.
Their Genesis badge is also legit luxury. I would say they might be the best value in luxury cars right now because they can’t yet command the price the more established brands can.
These aren’t the shitty tin cans from when I was younger. If you’re looking for a new car don’t dismiss KIA/Hyundai/Genesis without checking them out.