swordgeek,

Where were they a year ago?

Seems like they only care about sharing the stage with Nazis when it might hurt them.

UnderpantsWeevil,
@UnderpantsWeevil@lemmy.world avatar

I’m sure this is a given reason.

I can’t help think posting ads on a platform owned by the head of a rival car company just as that company is tanking out and desperately flailing around to improve sales might be inadvisable for a whole host of reasons, though.

slimarev92,

Pauses…they’ll probably be back once this blows over.

golli,

Yeah, I’ve seen variations of this headline a million times. Tbh while I certainly approve of not giving Elon money, at this point I can only think moves like this as performative actions to get some free good PR.

FiniteBanjo,

Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.

Everythingispenguins,

I don’t imagine that the people over at Hyundai Motor America have a hard time with English. This was merely not knowing/caring until it became a problem.

FiniteBanjo,

I’m operating under the assumption that the US Headquarters have to listen to the SK Headquarters, but who knows what goes on behind closed doors.

Everythingispenguins,

Not saying Hyundai America doesn’t listen to Hyundai Global, but if they have to wait for Global to pull an ad then there are some serious management issues.

FiniteBanjo,

I’m not saying the decision has to come from global, but a decision from global would explain why the decision came so late.

funkless_eck,

it’s a meme in the marketing community to ask “what’s the ROI on brand awareness”

there is no demonstrable “effectiveness” - you’re just ensuring that enough people know your brand.

FiniteBanjo,

By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.

A caveat to this is most ads go through an automated bidding process similar to Google’s advertisement, and the companies only pay per ad seen by a user.

FontMasterFlex,

Oh drag. Less ads about a shitty car brand. darn.

admin,
@admin@lemmy.my-box.dev avatar

Only if you’re a twitter user. Otherwise, that marketing budget will just be spent elsewhere.

Then again, why any user of this community would browse without an adblocker is beyond me.

CafecitoHippo,

Have clearly never owned a Hyundai. My mom had a cheapo Hyundai Accent that she drove until it hit 300k miles. She only upgraded because she got tired of manual transmission, hand crank windows, and no power locks.

rikonium,

I know folks who have, I owned a Kia that shares much engineering with Hyundai.

Yes, people do have fine experiences but the past decade has not been kind to Hyundai/Kia owners. They couldn’t build a decent GDI 4-cylinder (Theta 2), their 3.3L likes to strip headbolts (and more) and pile on the whole anti-theft cost-cutting that even Mitsubishi and Nissan didn’t (and doesn’t) do.

My roommate’s Accent chewed through it’s oil unexpectedly fast and seized. My parents 2.4L Sonata could go at any time (little to no warning), when they got free oil changes the dealer would intentionally overfill it to compensate. My sister’s Elantra is prone to piston slap. And they’re all immobilizer-less. Luckily there’s lawsuits that might help but it’s a risk for those who depend on their vehicle.

They certainly look slick, have more features for your dollar and are quite comfy inside but there’s ALWAYS some sneaky engineering flaw that rears it’s head sooner or later.

If you take my third-gen Sorento, it was a fine car. Comfortable, well-packaged, designed interior, good controls and materials choice. Transmission took everything I threw at it, plenty of space.

Shame that I had to worry about sudden knocking, seizing (2.4L, 2.0T) or headbolt failure (if I had the V6) washer fluid tank leaks (also afflicts it’s Hyundai cousin), BCM failure messing with the gear lever, trailer wiring electrical short/fire (not applicable as my tow harness was aftermarket), and a well-performing AWD system that fails around six digit mileage and can’t be maintained by the end user. (sealed)

And that’s if it wasn’t stolen or vandalized first - either way would leave me out of a car waiting for parts for weeks to months. (If it was totaled, that would’ve been the best course of action)

I went looking for what a similar AWD component failure cost on similar age Crosstreks and Highlanders but it was practically unheard of online.

You can look at their EVs too. You think going electric solves problems? Nope. They underspecced some charging port so the Ioniq 5 can’t charge as fast after heat concerns. And then the ICCU leaks. Their first-gen Ioniq/Niro/Soul EVs have shit-designed reduction gearboxes that dump metal into the oil and need oil changes while the Bolt doesn’t for maybe 150k miles.

Yes, you can find other cars with fatal flaws but it’s business as usual in Hyundai and Kia land. They play whack-a-mole with problems (their new engines SEEM better, they added immobilizers standard) but customers are ultimately the ones left holding the bag when the latest dumb penny-pinching makes itself apparent.

(oh yea and poor resale, high insurance too dependent on vehicle trim and location. They are the only makes where I recommend 3000 mile oil changes)

CafecitoHippo,

Yes. They have some flaws. I’m willing to admit that but to say they’re shitty when they have fewer problems than pretty much any American built vehicle is being disingenuous. Saying one experience doesn’t make a rule and then following that up with anecdotal evidence from a couple people you know as proof is also disingenuous. I’m not saying they make the best vehicles on the road. I’d probably give that notch to Toyota. My point isn’t to say that they’re the best manufacturer out there but to call them shitty isn’t being honest. They have far fewer problems than their American made counterparts. Toyota and Honda are going to be better options but to say Hyundai are shitty is not accurate.

rikonium,

What do you mean disingenuous, I have a anecdotal evidence sample size 400% larger! Clearly it’s superior! (kidding)

Of course, the anecdata clearly isn’t useful here but it’s easy to bust out and point to as a counter - we’re not seeing remotely near the amount of bellyaching for Honda 3.5’s, Ford 1.0’s, etc. The 300k Accent is probably a pre-10’s model.

If you pop on over to kia-forums, hyundai-forums, piloteers, whatever forums and CarComplaints you’ll see a trend. The '16 Sorento has the same sizable number of engine complaints as the '16 CR-V - except the CR-V is for some vibration at idle while the Sorento is outright failure. And the '16 RAV4 outsold both and has a small fraction of complaints.

Of course people get lucky like some 235k mile '11 or '12 Sonata on hyundai-forums but I’m trying to paint the picture of a pair of companies that have repeatedly made poor, owner-unfriendly engineering decisions to save a buck are not a company people should reward with their business.

People should not be giving them any benefit of doubt to them nor pointing to someone doing worse as an excuse. (People - me included until a couple years ago - have been saying “they were not good before but they’re fine NOW!” for practically 15 years.)

It’s not that they don’t make the best vehicles, my claim is that they are below par.

Yes, American makes can have lower lows but it varies. Sometimes a bad engine here, a quirk there but taking the similar age GMC Acadia (similar in size to the Sorento) - it doesn’t seem to have the flaws the Sorento does. You’ll see CarComplaints say transmission issues but that is a “shift-to-park” message caused by a defective switch - easier to remedy than say, an engine seizing, headgasket blowing or the car just being stolen and joyridden.

TL;DR - They have a pervasive pattern of making poor engineering decisions that tops the Japanese and American makes. American makes aren’t that far behind but I don’t think I’ve seen such a widespread trend from them. EcoBoosts, even the sketchier ones aren’t dropping like flies. GM hasn’t gone in on the dual-clutch trend.

They have plenty of flashes of brilliance but it sucks when they have only recently demonstrated a willingness or capability to build an EV reduction gearbox that doesn’t foul it’s oil immediately. And having to learn to not under-size ABS wiring (fire).

FontMasterFlex,

One instance, a rule doesn’t make.

CafecitoHippo,

Okay. Well looking at brand reliability numbers from JD Power, they’re 8th. (Genesis which is their premium line is 2nd).

jdpower.com/…/2023-us-vehicle-dependability-study…

Where’s your data to back up your meaningless claims?

FontMasterFlex,

deleted_by_moderator

  • Loading...
  • Patches, (edited )

    deleted_by_author

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  • RvTV95XBeo,

    consumerreports.org/…/who-makes-the-most-reliable…

    Okay how about Consumer Reports (an independent member-funded nonprofit), who put Kia/Hyundai at 10/11, admittedly showing Genesis much lower in the pack (18). Kia/Hyundai still beat out every American manufacturer on the list (not that its an overwhelmingly high bar).

    They’re definitely not perfect, but more middle of the road than older stigmas might have people believe.

    CafecitoHippo,

    Yeah, to call them shitty is disingenuous. They’re a solid brand at an affordable price which makes them pretty darn good for most Americans. And they still refused to actually point to any actual data about them being a bad brand. Just said JD Power is bad.

    RvTV95XBeo,

    Agreed, and I’ll add, as an EV owner, none of the brands above them have anything resembling a respectable EV lineup, except maybe BMW, but that’s being generous. Toyota, Honda, and their subsidiaries make great cars, but they’ve dragged their feet more than anyone on the EV market.

    As far as I’m concerned, if you’re looking at this from an EV buyer’s perspective, KIA/Hyundai top the list (which is reflected in CR’s EV ratings, giving them the top spot for the last few years)

    roscoe, (edited )

    It’s not even just cheapo stuff anymore. They’ve really stepped up their game in the last several years, with ICE and a good range of EVs. I know a few people that have Hyundai EVs, and they all love them.

    Their Genesis badge is also legit luxury. I would say they might be the best value in luxury cars right now because they can’t yet command the price the more established brands can.

    These aren’t the shitty tin cans from when I was younger. If you’re looking for a new car don’t dismiss KIA/Hyundai/Genesis without checking them out.

    Trikami,

    Lol, I’ll take nazi ads over crypto ads. One party is at least honest about their desire to ruin others… What a world we live in.

    sugar_in_your_tea,

    IDK, I like the crypto ads, it’s good practice to figure out how they’re trying to take my money.

    Trikami,

    True ;)

    puppy,

    Weird it says “paused” and not “terminated”. I think there’s something wrong with my glasses, am I seeing it correctly?

    masquenox,

    Yes you did. They are just checking to see if their PR can handle it - capitalists have no problem with Nazism.

    Brickhead92,

    Nazis gotta get to the lynching somehow. What do you expect them to do? Walk!? /s

    uriel238, (edited )
    @uriel238@lemmy.blahaj.zone avatar

    Fascism is the final defense against movements such as communism and socialism, given that it is what they turn to once there’s evidence there’s no good side to capitalism for the labor class (fair wages and civil rights always get rolled back; public-serving government is captured to serve the ownership class; upward mobility is sabotaged; etc.)

    So it is impossible to be capitalist without anticipating fascism at least in the future. And while ethical capitalists exist who treat their workers relatively well and avoid unethical sourcing or production, they’re much like ethical kings, in that they are the exception and are replaced with less-ethical owners. Even Gabe Newell will die or retire or be bought out.

    In the end, the Musks and Zuckerbergs and Bezoses are like the Fords and Disneys and Bushes (and Busches) who are like the Rockefellers and Carnegies and Morgans, who all are glad to see the labor class languish in Great Depression era living conditions while they restore absolute autocracy. And they’d rather die, themselves, fighting to keep their assets, or watch it burn rather than give it up for a better, livable society.

    In the end, the ownership class will tremble before communist revolution. The only alternative is extinction, or destruction of the environment that precludes population large enough for mass infrastructure.

    FenrirIII,
    @FenrirIII@lemmy.world avatar

    Business is business

    tetris11,
    @tetris11@lemmy.ml avatar

    Nazis have money too!

    UnderpantsWeevil,
    @UnderpantsWeevil@lemmy.world avatar

    Well, the Swiss have it now, but the Nazis did loot a bunch of it from the corpses of their victims at one point.

    RvTV95XBeo,

    Yeah, but “My Pillow and meth” money is very different from “new car” money

    ArugulaZ,
    ArugulaZ avatar

    Gee, who ever thought there would be racist content from a site owned by Apartheid Boy? And of course, he probably denies it exists in spite of clear evidence to the contrary. He literally defamed the Anti-Defamation League when they called him out on him jerking it to his Nazi fantasies. Then I think he cried to his mommy, who looks like the Bride of Frankenstein.

    melpomenesclevage, (edited )

    hey, his mom is hot. I think most of us with an interest want to fuck someone who looks like his mom. and I think he should know that.

    variants,

    I forget x is Twitter and took me a while to figure out that X isn’t a car model of Hyundai

    Yawweee877h444,

    X is a single letter most commonly used as a variable in algebra and other math courses. Also commonly used for loops when writing code.

    Hyundai wouldn’t be dumb enough to name one of their cars a single letter. Even back when Toyota had the Scion brand, they named their models the xA and xB, because naming anything a single letter is fucking retarded. Do we not have language in our society still? Must we revert to monke and just make single syllable noises?

    I say, companies all around should start rebranding as single letters. Apple will be A. AMD will also be A. Samsung S, Starbucks also S. This would be hilarious to show how dumb Elon is.

    melpomenesclevage,

    yeah I’m gonna grab my h brand magic wand but its weirdly sweet and soft and tastes really good.

    why dont we have gummy sex toys that vibrate?

    schnurrito,

    X was a window system for Unix-like operating systems long before Elon Musk decided that would be a good name for the social media platform he bought.

    downpunxx,

    I'm shocked to find GAMBLING going on in this establishment!
    Your winnings, Sir.
    Thank you, thank you very much.

    VubDapple,

    A clsssic!

    itsgroundhogdayagain,

    “paused”

    BeigeAgenda,
    @BeigeAgenda@lemmy.ca avatar

    Yes paused long enough to post their complaint.

    I expect they will increase the number of ads when they resume.

    ApeNo1,

    Hyundai executive notices a man with a small moustache being hastily ushered out of the X offices main board room.

    Hyundai Executive : “Was that Hitler?”

    Elon steps in front of board room door : “That wasn’t Hitler, that was a woman.”

    Hyundai Executive : “That looked like Hitler.”

    TheBat, (edited )
    @TheBat@lemmy.world avatar

    Why not both?

    Tap for spoilerHopefully you feel regret and not arousal.
    http://i.imgur.com/P4ehDbQ.jpg

    seaweedsheep,

    Maybe that was Girl Hitler.

    geekworking,

    Pause? Not Canceled?

    CeeBee,

    Maybe waiting to see which side comes out on top. Kinda like Volkswagen. (Yes I know I didn’t exactly happen like that)

    kiku123,

    I think it’s kind of like how politicians “pause” their political campaigns when they concede. Technically they could come back to it, but almost certainly won’t.

    RvTV95XBeo,

    Also, for better or worse, pause tells X “if you figure out how to fix this problem we might come back.” Canceled says “go find someone else who is cool with Nazis.”

    Having that financial incentive dangling in a string might be more motivating for X to change. If they don’t change of course, the net effect is the same as canceling.

    fluxion,

    Imagine a species surviving world war 2 and the Holocaust then still being pro-nazi. So fucking stupid.

    Stovetop,

    Guess what they say is true: times change, people don’t.

    snooggums,
    @snooggums@midwest.social avatar

    Eh, I live in the US where people still pine for the fucking confederacy because they love slavery and racism. Of course people are gonna keep the nazi hate machine going.

    melpomenesclevage,

    didn’t kill enough of em, I’m telling you. always the mistake.

    Flipper,

    Its horrifying when you look at the election results in Germany how many are voting for the so called Afd.

    They are all fascists directly from the book and a leader of a county party of the AfD. He regularly uses Methpors from the NS Regime. You can call him a fascist on the street without it being as that is a fact according to a court.

    And still, they got 10% in the last generall election 2021.

    pumpkinseedoil, (edited )

    It’s not like antisemitism prevented people from supporting the NSDAP (in many cases the opposite). Sure, when they were elected they didn’t know what to do with Jews yet, but antisemitism was one of the pillars of their philosophy (if the people are unhappy you have to take responsibility or simply point at someone and say “they are responsible, it’s their fault”) and antisemitism has existed since forever. (Of course there were not only Jews in concentration camps but they were initially made for them).

    And sadly antisemitism still exists today in many areas of the world.

    melpomenesclevage,

    how fucked is it that my first thought on seeing that word was ‘ugh more hezbarah bullshit’ before remembering this is a thread about the other Nazis. fuck, they’ve denatured the word antisemitism.

    anon_8675309,

    Imagine being so filled with hate that you sympathize with Nazis.

    I can’t.

    uriel238,
    @uriel238@lemmy.blahaj.zone avatar

    They don’t sympathize with nazis. They see fascism as a necessary evil to preserve their power, which they value more than even the continuity of the species or the well-being of their descendants.

    It’s like the One Ring, you can argue you’ll use it ethically or to do good, but ultimately it means employing Ringwraiths to take care of those who might stop you.

    FlyingSquid,
    @FlyingSquid@lemmy.world avatar

    That kind of feels like a distinction without a difference.

    uriel238,
    @uriel238@lemmy.blahaj.zone avatar

    Read it this way: They don’t sympathize with Nazis, rather they are Nazis. More accurately, they’re what drives fascist movements of autocracy and genocide into popularity. They’re not just on the inside, but at the heart.

    melpomenesclevage,

    nor I.

    and I’m really angry, so clearly it takes more than hate.

    Nobody,

    A bad economy and uncertain future make people very afraid. It’s tempting to stick your head in the sand, blame all your problems on a specific demographic, then trust dear leader will punish the people that made you scared.

    It’s completely divorced from reality, but reality sucks right now. People are scared. They’re taking the blue pill to feel better and pretend the horror all around them isn’t happening. They won’t max out their credit cards and become homeless. Dear Leader will fix things before that happens.

    umbrella,
    @umbrella@lemmy.ml avatar

    you literally described fascism

    Fisch,
    @Fisch@discuss.tchncs.de avatar

    In Germany, at least, those people aren’t even worried about the real issues, like climate change, but about made-up issues like the green party destroying our economy (they’re not), immigrants raping women left and right (they aren’t) and that we aren’t using nuclear energy anymore and are relying more and more on renewables (it’s not causing any issues and pushing down energy price)

    melpomenesclevage,

    needing certainty more than truth is pathological as fuck.

    Soup,

    I dunno, when I get worried about stability the last thing I want to do is start attacking other people and creating even more enemies. I get that it’s not so simple and not so instantaneous a choice, but still.

    melpomenesclevage,

    they care about certainty more than truth, so theres always a bit if disconnect.

    MamboGator,
    @MamboGator@lemmy.world avatar

    If this were a recent phenomenon, I would agree with you. But western fascism didn’t go away when the good times were rolling. It may have been quieter until recently, but these aren’t just scared imbeciles struggling through 21st century inequality.

    melpomenesclevage,

    didn’t kill enough Nazis and now they own all the algorithms.

    Neato,
    @Neato@ttrpg.network avatar

    You can blame all your problems on a specific demographic: the rich.

    It’s always been a class war.

    Nobody,

    Food and shelter slowly become unaffordable, mass layoffs as large corporations automate, and the planet itself burns. All to feed the richest human beings who have ever walked the earth with more wealth.

    Weekdays crushing the hopes and dreams of everyone on earth. Weekends at Epstein’s island. Monsters in human form.

    qprimed,

    well, that escalated quickly. :,-(

    melpomenesclevage,

    you think they dont do the crushing from their phones at pedo island?

    psycho_driver, (edited )

    Less than 100 years. It’s pathetic. Bring on the nuclear winter.

    UnderpantsWeevil,
    @UnderpantsWeevil@lemmy.world avatar

    You’re not getting out of climate change that easily.

    FlyingSquid,
    @FlyingSquid@lemmy.world avatar

    Yellowstone supervolcano eruption?

    UnderpantsWeevil,
    @UnderpantsWeevil@lemmy.world avatar

    If we’re going to carve it up and sell it off to private interests, might as well.

    FlyingSquix,

    The Holocaust was part of the world war two. No need to mention it twice

    melpomenesclevage, (edited )

    love the choice of domain BTW.

    fuck porn on main, let’s do main on porn.

    FlyingSquix,

    I hide NSFW content, I’m not a teenager anymore 😞

    DavidGA,
    @DavidGA@lemmy.world avatar

    It is shocking that they waited this long.

    melpomenesclevage,

    is the word you were looking for ‘disappointing’?

    because yes.

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