Audi Co-founded VR Entertainment Startup Holoride Files for Bankruptcy

Holoride, the Germany-based startup bringing XR entertainment to car passengers, has filed for bankruptcy, citing the inability to secure its latest investment round. […] Co-founded by Audi in 2018, Holoride connected XR headset-wearing car passengers with with motion and location-aware vehicle data, allowing bespoke XR content to match up with the physical world. The company still sells its consumer-focused kit, which bundles in an HTC Vive Flow, puck-like device to translate car movement to the headset, gamepad, and three months of its game subscription service.