The campaign was mainly aimed at European countries. “Nearly 50 video ads in English were targeted at EU countries, while viewers in the US and UK were served 10 and 13 ads respectively. One of the videos had been viewed more than 3 million times,” it said on October 17.
It was originally a negative word but it has had a positive connotation for 400 years now. Bit of a reach to imply it’s a racist dog whistle in this context, imo.
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