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Digiday

@Digiday@flipboard.com

Authority, insight and honesty on digital media and marketing.

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Digiday, to random
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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
https://digiday.com/marketing/digiday-research-deep-dive-brands-are-more-invested-in-retail-media-than-agencies-as-amazon-still-dominates/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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How publishers are tapping into ESL/FACEIT Group's growing esports ecosystem
https://digiday.com/marketing/how-publishers-are-tapping-into-esl-faceit-groups-growing-esports-ecosystem/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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How U.S. Bank 'dramatically' cut the development time of its latest campaign with AI avatars
https://digiday.com/marketing/how-u-s-bank-dramatically-cut-the-development-time-of-its-latest-campaign-with-ai-avatars/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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How AI's energy needs conflict with media agencies' carbon reduction efforts
https://digiday.com/media-buying/how-ais-energy-needs-conflict-with-media-agencies-carbon-reduction-efforts/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
https://digiday.com/marketing/digiday-research-deep-dive-brands-are-more-invested-in-retail-media-than-agencies-as-amazon-still-dominates/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Retail Revolution @retail

Digiday, to random
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How Sonos plans to market its new Ace high-end headphones in a noisy category
https://digiday.com/marketing/how-sonos-plans-to-market-its-new-ace-high-end-headphones-in-a-noisy-category/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
https://digiday.com/marketing/as-brands-look-for-ai-edge-bq-retail-owner-kingfisher-is-expanding-in-house-development/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
https://digiday.com/media/research-briefing-publishers-invest-in-programmatic-ads-despite-budget-and-data-challenges/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Digital OOH's growth has media agencies make more use of its data and measurement options
https://digiday.com/media-buying/as-digital-ooh-grows-media-agencies-make-more-use-of-its-data-and-measurement-abilities/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Media Briefing: Why business publishers are finding value in social video ad revenue
https://digiday.com/media/media-briefing-why-business-publishers-are-finding-value-in-social-video-ad-revenue/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
https://digiday.com/media/the-washington-posts-eic-succession-plan-shakes-up-newsroom-but-does-little-to-curb-marketers-news-avoidance/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos
https://digiday.com/es/los-compradores-hispanos-son-motor-de-ventas-para-hyundai-en-estados-unidos/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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La asociación de Google con McLaren marcha sobre ruedas a ritmo de Maluma
https://digiday.com/es/la-asociacion-de-google-con-mclaren-marcha-sobre-ruedas-a-ritmo-de-maluma/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Shrinking budgets leave programmatic marketers with a raw deal
https://digiday.com/marketing/shrinking-budgets-leaves-programmatic-marketers-with-a-raw-deal/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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FullThrottle.AI creates audience planner tool using an AI assistant
https://digiday.com/media-buying/fullthrottle-ai-creates-audience-planner-tool-using-an-ai-assistant/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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WTF is app sprawl (and how does HR get organized)?
https://digiday.com/media/wtf-is-app-sprawl-and-how-does-hr-get-organized/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
https://digiday.com/media/digiday-research-publishers-continue-to-rely-on-programmatic-revenue-despite-recent-issues/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes
https://digiday.com/marketing/how-klarna-is-using-ai-for-cost-savings-changing-extremely-frustrating-creative-processes/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Why data collaboration has become a travel marketing imperative
https://digiday.com/sponsored/why-data-collaboration-has-become-a-travel-marketing-imperative/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
https://digiday.com/marketing/research-briefing-publisher-events-and-influencer-partnerships-offer-key-brand-marketing-opportunities/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix
https://digiday.com/marketing/why-crypto-exchange-okx-is-choosing-an-f1-sponsorship-over-a-traditional-media-mix/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
https://digiday.com/media/a-brand-safety-watchdog-wants-to-galvanize-ad-tech-vendors-to-save-publishers-from-mfa-classification/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Marketers take drastic measures as ad tech snafus erupt
https://digiday.com/marketing/marketers-take-drastic-measures-as-ad-tech-snafus-erupt/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Media Briefing: Publishers' H1 pulse check on ad spend in digital media
https://digiday.com/media/media-briefing-publishers-h1-pulse-check-on-ad-spend-in-digital-media/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Digiday Daily @digiday

Digiday, to random
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Media Briefing: Publishers' H1 pulse check on ad spend in digital media
https://digiday.com/media/media-briefing-publishers-h1-pulse-check-on-ad-spend-in-digital-media/?utm_campaign=digidaydis&utm_source=flipboard&utm_medium=activitypub

Posted into Beyond ads @beyond

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