There’s a famous demonstration of how the mind works that instructs: “Don’t picture a pink elephant!” The hitch is, what’s the first thing your brain has to do in order to follow directions? Picture a pink elephant!
I think the other commenter’s point is that if you ask people to ignore something, that guarantees that we will notice/focus on it.
Two other things would help, in addition to pay: Missions which are about defending the country and its ideals rather than the profits of the super-rich, plus a country that acts like it’s worth defending by living up to some of those ideals now and then.