Regarding AI, it’s not just the speed but the accessibility. Photoshop takes skills that not everyone will learn. AI only requires the skills of a crossed monkey and can be done on anyone at a volume that even photoshop wont do unless you’re dedicated.
As an example, grab several photos of Jo Blow and you can have them nude in minutes. Photoshop, I assume, would require hours for several photos?
I don’t know photoshop, so maybe I am totally off.
Damn. That’s just nuts. Thanks for sharing this experience as I’ve never heard of this. I don’t own a boat, but they can apply that to anything unless I am rich.
Great question! Search engines crawl social media and discover links. It can be a sign of trust and authority if it’s shared widely, which can help boost signals of page importance to Google (or other engines) and help with pushing up in organic ranking positions.
Harmonizing brand details (name, address, phone number, website link) across all social platforms is important so you don’t send mixed signals or lead to unneeded redirects.
There’s also figuring out what page(s) you want to ensure are showcased if multiple URL links are allowed or maybe your social team doesn’t know all of the page assets you have to satisfy their audience, such as an orphaned page. These are part of what are called “backlinks”.
Hashtags do matter for some platforms and knowing how to research them for intent is wise.
There’s also open graph (OG) metadata that you can set on a webpage that allows your metadata to be different on social platforms than you would use for a search engine - tailor to your audience!
Edit: one other thing is, while not social media, maybe connecting with a social team (if there is one) to find out if any posts need to be applied to Google Business listings via a Google Post for local locations.
Yes they were free. There are back channels to people, dude. You should read about the history of SEO.
I’m not saying SEOs are responsible for accessibility, I’m saying they help others provide it! Like the mom and pop places I mentioned. You only asked for what good SEOs do and I provided examples. You’re so angry that you are projecting ideas that I didn’t say.
Every fucking thing you have mentioned is literally not SEO but some other stakeholder that has control of how everything works. SEO is just a means to make sure your company is the one that gets the visibility and a click because all other companies made it that way.
And the guy you quoted, Rand Fishkin, is one of the many SEOs that have been calling Google out on their bullshit for YEARS now. We know Google is shit but they are the elephant in the room and are the lexicon used as a verb worldwide.
Your fight isn’t with SEOs, it’s with the companies that gatekeep everything else and change the rules so everyone has to adapt. I’m done arguing. Your responses are Boolean with a true or false as long as it fits your narrative and you refuse to believe that there is any good in SEO. That’s fine and you’re welcome to your opinion.
Accessibility is because SEOs games the system? Developers not knowing how their JavaScript and code render to crawlers is SEOs gaming the system? Are you serious?
You realize mom and pop shops don’t have marketing experts or big teams to help them compete? You do know that prior to Google, you paid PEOPLE to list your site on a directory? Because bribes and human fallibility doesn’t exist, right?
If you’re so smart and SEOs are fucking it all up and you have such a problem, what is your solution? No one else has figured it out - not Bing, not DDG, not Jo schmo’s flavor of the month search engine. Now we have AI to mass produce and provide shitty content to the masses, thanks software engineers. You will ultimately end up having done more harm than ANY SEO ever did.
Positioning non profits, government agencies, and more competitively in results. Even Google gets outranked for their own keywords.
User experience and flow for many companies that don’t have these people, suggesting content topics to solve questions, ensuring that sites are found/rendering correctly and pointing out/fixing developer fuck ups, creating accessibility (markup suggestions and alt text), finding ways to compete with competitors.
Don’t confuse content and marketing with SEO. Many of them don’t listen to us anyway.
I’m sorry you’ve had bad experiences. There are a lot of bad SEOs, but there are a lot of good ones. I’ve worked with a lot of shitty developers as well.
Would it be fair of me to blame software developers for the likes of Microsoft, Google, Meta, Amazon, or poorly implemented Wordpress pages where links get hijacked and redirected to spam? Or those that use AI to write code? Or for slapping resource on top of resource to slow down pages and bandaid shitty spaghetti code?
Edit: or pushing out half baked bullshit that breaks or has a ton of holes? As if the software development industry isn’t responsible for coding worms, trackers, or other malicious stuff. So many hacks/charlatans in software development too.
You’re exactly the person I was talking about - the hive mind. You don’t critically think and you blame an entire industry that has niches and actors of all sorts. You’d probably say all black people are bad because a few on a street did something wrong once.
Please, tell me YOUR industry so I can have fun shitting on it and drawing asinine conclusions.
Edit: If you’re going to downvote me, please take the time to explain why you think I’m wrong. Stop being the hive mind.
Tell me you don’t know shit about SEO without telling me you don’t know shit about SEO.
Just because there are people who do bad things doesn’t mean the industry is bad or have bad intentions. SEO isn’t ads. Advertorials can be a tactic of SEO, but it’s not SEO as a whole. Same with clickbait because it works, and I guarantee you also fall for it constantly.
SEO is about understanding what someone needs and creating an experience to ensure that someone finds the answer to what they need through content and/or a product to solve their needs.
This can be achieved through copywriting, researching search trends and queries, technical analysis of websites and how they render, providing guidance on helpful assets (photos, pdfs, videos, form, copy, etc), PR outreach because links are how people move around online or discover things, social planning because social media are a form of search engines, and more.
And finally, SEOs are not responsible for how Google treats shit. That’s Google who is responsible. Google is the one that tweaks the algorithm and doesn’t catch spammy shit. In fact many SEOs catch it and report it to Google’s reps, but they are the ones who can ensure the right team(s) fix the issue.