@rklau@sfba.social
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rklau

@rklau@sfba.social

Co-founder and CEO at Onsemble. Husband. Dad. Previously: California's Chief Technology Innovation Officer. 13+ years at Google – Google Ventures, YouTube, Blogger, FeedBurner (acquired). he / him.

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rklau, to random
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I've been posting a series on LinkedIn about my water heater upgrade, from gas-fired water heaters to heat pump water heaters. (For those that missed it, I co-founded Onsemble to make this upgrade easier for homeowners.)

Figured a few folks here might appreciate seeing links to those posts:

  • Post 1: Upgrading my water heaters avoided 20 metric tons of carbon emissions from being emitted over the life of the prior water heaters. (This stat still boggles my mind. One house. TWENTY METRIC TONS OF EMISSIONS AVOIDED.)

https://www.linkedin.com/posts/rickklau_decarbonization-sfclimateweek-activity-7188574858480443394-Sw-m?utm_source=share&utm_medium=member_desktop&lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BoRBTTSpCRZm0OalHfwPghw%3D%3D

rklau,
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rklau, to climate
@rklau@sfba.social avatar

🧵 Explaining climate-friendly incentives isn’t enough. Last week’s Washington Post is a great example of how hard the current landscape is to navigate for climate-conscious consumers. https://wapo.st/47YtPr6

rklau,
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In the article, the author lays out a number of rebates and tax credits available to consumers today – whether buying an electric vehicle, upgrading to a heat pump, installing solar panels, or adding battery storage, among others.

rklau,
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But as you read the article, one thing becomes abundantly clear: out of all of the things you could do, it’s maddeningly hard to know what you should do, let alone when. And what’s worse, the article focuses exclusively on federal incentives that will be available in 2024 from the Inflation Reduction Act – which is great, don’t get me wrong. (Seriously! The IRA is a great piece of legislation that will do a lot of good.)

rklau,
@rklau@sfba.social avatar

But many of those incentives don’t exist today, and won’t for at least several more months.

What the article fails to mention is that in some areas – like here in California – there are already substantial incentives that can be claimed today. A casual reader of the article would have no reason to think that there might be other avenues to pursue, and would consequently miss out on thousands of dollars of savings when upgrading their existing water heater (among other upgrades).

rklau,
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Since these projects will likely take years for most homeowners to tackle over time, it’s critical that homeowners have complete, and actionable info.

This is the problem we set out to solve at @OnsembleHome. Well-articulated incentive models are crucial, but they can sometimes lead us astray. The focus tends to shift towards the intricacies of the wording, the structure of the incentives, rather than the actual outcomes we desperately seek.

rklau,
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Our launch last week is the first step towards a simpler approach for homeowners: instead of reading a 1200 word article laying out all the possibilities, we give you an answer, and connect you with someone who can do the work – right away, saving you thousands of dollars, not to mention hours of your time.

rklau,
@rklau@sfba.social avatar

Live in Sonoma, Marin, or Contra Costa counties? You can download the @OnsembleHome app today and find every incentive – local, state, or federal! – that you qualify for when upgrading your water heater.

https://onsemble.com/app

rklau, to random
@rklau@sfba.social avatar

🧵 Time for a professional update...

1/ TL;DR: Earlier this year, I co-founded a startup with Julia Yrani to help save the planet. Today we’re taking the wraps off what we’ve been up to:

https://www.onsemble.com/?utm_campaign=onsemble_launch&utm_medium=social&utm_source=linkedin&utm_content=&utm_term=

rklau, to random
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rklau, to random
@rklau@sfba.social avatar

“people aren't opening our emails”

"better send more”

rklau, to random
@rklau@sfba.social avatar

“Thompson’s shot was reminiscent of an old video game. In 1987, Nintendo came out with the cartridge game for its arcade basketball hit Double Dribble. This video game had a widely known glitch. The corner 3. If you fade out of bounds, and release at the right time, it was an automatic bucket:

https://www.youtube.com/watch?v=Ed59WhzXlkk

Thompson took this shot in the fourth quarter of a Game 5 on the road. He is the glitch.”

https://theathletic.com/4457533/2023/04/27/warriors-kings-game-5-stephen-curry/

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