fitheach, 
I've been noticing lots of weird searches landing on my website, all of them for #Gruoch.
After a bit of detective work I realised I was "benefiting" from searches with a misspelling.
I've become a search typo squatter. 😃
The searchers were looking for Preposterous the Grouch dog from Sesame Street. However, they typed "Gruoch dog", and landed on my website. 😂 😂