Chinese smartphone companies, launching a new smartphone in #Malaysia, using white models to promote it. What's wrong with using Chinese models or Malaysian models? Do these people in 2023 still think white models make things more sellable than POC models? Unfortunately, smartphone companies aren't the only ones who are still doing this. Even food companies do too. And not just Chinese companies, Samsung, a Korean company is also known for doing this too, despite their popular K-pop culture.
This reminds me there was a new Japanese social media based on Sword Art Online. The social media is only available in Japanese (no English version at all) but it was using white models in its banners and promo materials, as if implying they're targeting international audience. To me it looks like a false advertisement or outright misleading and scammy. If your social media is only intended for Japanese, why not use Japanese models? We should stop perpetuating the "white beauty=sellable" idea.
Back to Asian smartphone companies using white models in promo material, to be fair, Samsung have on occasions had POC models too. I still remember the Black couple in an ad mocking iPhone dongle, but many other times they still seem to prefer white models though. I think the old Nokia (pre Stephen Elop takeover) did quite good, where I noticed Asian models in almost every ad they had on TV, despite it's a European (Finnish) company, and Nokia was the king of mobile phones back then.
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