#Roku#SmartTV#AdTech#Streaming: "Last week, Janko Roettgers, a technology and entertainment reporter, uncovered a dystopian patent filed last August by Roku, the television- and streaming-device manufacturer whose platform is used by tens of millions of people worldwide. The filing details plans for an “HDMI customized ad insertion,” which would allow TVs made by Roku to monitor video signals through the HDMI port—where users might connect a game console, a Blu-ray player, a cable box, or even another streaming device—and then inject targeted advertisements when content is paused. This would be a drastic extension of Roku’s surveillance potential: The company currently has no ability to see what users might be doing when they switch away from its proprietary streaming platform. This is apparently a problem, in that Roku is missing monetization opportunities!
Although the patent may never come to fruition (a spokesperson for Roku told me that the company had no plans to put HDMI ad insertion into any products at this time), it speaks to a dispiriting recent trend in consumer hardware. Internet-connected products can transform after the point of purchase in ways that can feel intrusive or even hostile to users. Another example from Roku: Just last month, the company presented users with an update to its terms of service, asking them to enter a pre-arbitration process that would make it harder to sue the company. On one hand, this isn’t so unusual—apps frequently force users to accept terms-of-service updates before proceeding. But on the other, it feels galling to be locked out of using your television altogether over a legal agreement: “Until I press ‘Agree’ my tv is essentially being held hostage and rendered useless,” one Roku customer posted on Reddit. “I can’t even change the HDMI input.”" https://www.theatlantic.com/technology/archive/2024/04/roku-tv-ads-patent/678041/
