And couple this with the fact that we are actively being conditioned that it is up to us to change things: “it’s your personal footprint that matters”, “vote with your wallet”… It’s not even that I disagree that personal action is important. It’s mostly that these narratives are a way for the corporations and governments to shift the blame from systemic to personal. And then we end up with feelings of paralysis because you can only do so much and guilt about not doing enough.