Here’s the statement from their CEO Kirk Tanner (emphasis mine):
Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.
Here’s the Oxford English Definition of “dynamic pricing” since 1929:
the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
Referring to reporters, investors, and consumers as “shitty” for taking a company at their word is just silly.