There were a lot of weird rumors that it was going to be cheaper leading up to it. As I was listening to the presentation I was torn between the "holy shit I have to have this" and "there's no way this isn't going to be obscenely out of my budget". Admittedly 3500 is, too, but for the best resolution out there with high resolution low latency passthrough, and a full on M-chip? I get why people think it's corny, but I absolutely am in love with the "spatial computing" buzzword.
This isn't for the average consumer yet, but if you're an enthusiast? Especially if you're willing to make personal code projects and leverage some of the AR stuff apple's been building out on phones for a while? It's honestly a steal. Though the presumed locked down app distribution unless you sign your apps yourself is going to be unfortunate.