"I'm changing the world," grinned Rodolphe Landemaine, between mouthfuls of a lovingly laminated, butter-free, pain au chocolat.
Landemaine, a baker, now owns five busy boulangeries in Paris, with more on the way in other French cities, all serving entirely dairy-free products to a mostly local clientele.
Not that he advertises the absence of #butter, or #eggs, or cows' #milk, in his shops. Indeed, the word "vegan" never crosses his lips.
