Here's the full quote, to expand a bit on one point I was trying to make:
"It is definitely good to be aware that some of the social media accounts you might come across, or even interact with, may be automated. But you won't necessarily be able to tell if the information or a meme is shared by a bot, or a real human being, who's either paid or doesn't engage in good faith. So focusing on the message itself is very important."
botwiki