I choose to believe you're not in on it, but that's absolutely what that site is:
An attempt to sell you Celtx software while being deceptive about its motives so readers let their guard down.
Heck, I almost sent it to a friend until I realized.
From the author's LinkedIn:
Partner - Head of Content
Estes Media
2020 - Present 3 years
Jersey City, New Jersey, United States
Everything we do as an agency boils down to helping companies better use their content/ads/website/stories to answer their customer's questions and win more business.
That time and time again the most successful companies are those that best answer their customers questions and prove value along the way. Whether it's building and designing a website, running and managing marketing campaigns, developing content, or managing SEO, our goal is to help businesses grow.
In my role as Head of Content, I specialize in campaign management and content creation to help brands attract, engage, and convert their ideal customers.
No surprise then it was among the first results, with all the SEO manipulation which undoubtedly was done.
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