Honestly, a bunch of indies self-labelling as ‘triple i’ feels a bit pretentious to me, but the intent seems good so I’m hoping it doesn’t come off that way in practice.
It’s a play on both AAA and E3. With it being an expo, I’d guess it was initially intended more as a parallel to the latter, even if the marketing guy only compared it to AAA in the article.
And I think it’s fair to compare themselves with AAA on even ground because AAA imo has become almost synonymous with “game where important decisions are made by people who only care about games as far as how much money they can make from them”. Also, “game where patches are larger than most indie games because apparently optimization and efficiency is a lost art”.
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