So…I’ve lost count of how many Mission Impossible movies they made. At some point between 2014 and 2016 I think they made one, because for hundreds of youtube videos in a row I was shown an ad that had this irritating song that went “Ready or not, here I come” in a really nasally voice? Apparently advertising a Mission Impossible movie.
I have refused to watch any Mission Impossible movie, or any movie starring Tom Cruise made before or since, and to a degree the spy/action thriller/guy intensely running genre ever since. Because of how much they chose to irritate me about it.
If part of your strategy is to beat me into submission, I’m going to avoid your entire market segment forever.
Meanwhile a lot of my favorite games I never saw actual advertisements for, even if those ads existed. I learned about them from word of mouth, watching streamers/youtubers, or searching for “games like [game I enjoy]”
I categorically rule out a lot of big business practices because the era when “Hey you could make a fun game about flying an X-Wing” is over and the era of “Our business strategy leverages marketable properties in a variety of monetization verticals” is coming to a middle. So I tend to buy from smaller studios or solo developers.