It’ll never change. No more than the implication that men should have physiques like Chris Evans’ Captain America.
Not saying it’s right, just that society has always demanded beauty standards from men and women throughout history. However, the age we live in has devolved into throwaway fashion that places ridiculous emphasis on shifting styles to drive consumption. Driving that is criticism and judging women if they fail to adapt by spending tons of money on the current trends. IOW we’ll probably always have beauty standards, but the real crime is the criticism of women driven by the fashion industry desire for profits.