I’d call them a lying sack of shit, quite honestly, because the best marketing is subliminal and can create a desire that you might not notice for a while or in a different environment. You don’t have to click on an ad or immediately jump on Amazon to be affected by marketing. But the fact that you might remember the name of a certtain product when you go to the store and buy that type of cereal or simply yearning for a certain type of phone or shoes or car means that marketing is indeed working on that person.